Meet SipSmart. We're a national, not-for-profit organization founded with a mission to help Canadians — particularly young adults — develop the mindset and skill set to make smarter, more informed decisions about alcohol.

On this website, you'll be able to explore the different ways we're trying to do this through our programs, research, and in our online community. We invite everyone with a stake in the issue — families, organizations, educators, and policymakers — to join together here and elsewhere, in talking and thinking about drinking. And to help grow generations of people who treat alcohol with respect. Not because they're told to, but because they know how.